STRATEGIC & OPERATIONAL CONSULTANT
EXPERT IN MANAGING COMPLEX EVENT PROJECTS

21 Years of Excellence in Driving Results

When every minute and every euro matter, I deliver.
I oversee your projects from conception to completion, offering you time savings, cost efficiency — and absolute peace of mind.

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Discover My Services

YOUR CHALLENGES

  • Cross-functional projects increasingly straining your internal teams
  • Tight deadlines, saturated resources, and the need for agile reinforcement
  • Budgetary pressures and slim margins requiring protection
  • The difficulty to find reliable partners and immediately operational
  • Growing need for structure without adding unnecessary complexity

MY SOLUTION

  • Immediate, autonomous project management — no ramp-up time required
  • Strategic and operational expertise, from initial briefing to final reporting
  • Hands-on, results-driven approach with measurable impact
  • Access to a curated network of top-tier partners
  • Specialization in premium activations: brand campaigns, festivals, team buildings, luxury weddings, and bespoke events

YOUR CHALLENGES

  • Cross-functional projects increasingly straining your internal teams
  • Tight deadlines, saturated resources, and the need for agile reinforcement
  • Budgetary pressures and slim margins requiring protection
  • The difficulty to find reliable partners and immediately operational
  • Growing need for structure without adding unnecessary complexity

MY SOLUTION

  • Immediate, autonomous project management — no ramp-up time required
  • Strategic and operational expertise, from initial briefing to final reporting
  • Hands-on, results-driven approach with measurable impact
  • Access to a curated network of top-tier partners
  • Specialization in premium activations: brand campaigns, festivals, team buildings, luxury weddings, and bespoke events

WHY PARTNER WITH ME?

100 %
SELF-DIRECTED

I am fully operational from day one, requiring no supervision.

Result : time saved and focus redirected to your core strategic priorities.

ALL-INCLUSIVE EXPERTISE

From strategic design to flawless execution, I steward your events, activations, and field operations with precision.

Result : a seamless, coherent, and uncompromising delivery.

OPTIMIZED COST MANAGING

I minimize inefficiencies, offer smart alternatives, and negotiate effectively.

Result : up to 30% savings on your projects.

A TRUSTED TESTED NETWORK

I leverage a curated network of reliable, field-tested partners tailored to your needs.

Result : bespoke solutions delivered by outstanding professionals.

CLIENT TESTIMONIALS

Samy is a highly responsible, organized, and solutions-focused professional. Energetic, available, and trustworthy, he became our go-to expert for events after nearly a decade of collaboration with ING.

Head of Marketing – ING

For years, Samy has been a valuable brand ambassador, supervisor, ready to face all the challenges. It was part of the team as our Action Manager, coordinating and guiding each activation to a great success.

Director – Demonstr8

MY SERVICES

FOR AGENCIES

  • Strategic reinforcement for complex or high-volume projects
  • Operational management of events and brand activations
  • Process, tool, and budget optimization
  • Training and leadership of internal teams and on-site personnel
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FOR BRANDS

  • Strategic advisory and bespoke activation design
  • Full project management from conception to execution
  • Coordination of vendors, staffing agencies, and partners
  • Performance tracking and post-event impact analysis
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As an independent event consultant, I, Samy Guetat, through SamVA, support agencies and brands across a diverse range of projects: product launches, brand activations, team buildings, private celebrations, luxury weddings, and prestigious events.

MY EXPERTISE

With over two decades of experience in event marketing and brand activations,
I masterfully manage every facet of your projects — from strategic blueprinting to flawless field execution.
My expertise spans across all event formats,
including iconic activations like Tomorrowland.

STRATEGIC
DESIGN

  • Creation of bespoke initiatives aligned with brand objectives
  • Definition of KPIs and success metrics
  • Structuring complex projects to maximize impact and ROI

OPERATIONAL
MANAGEMENT

  • Orchestration of internal teams and external partners
  • Budget, timeline, and resource optimization
  • Rigorous oversight and structured reporting at every milestone

ON-SITE
EXECUTION

  • Recruitment, training, and supervision of premium teams
  • Hands-on presence to ensure flawless execution
  • Real-time issue management and solution implementation

KEY FIGURES

Partner Agencies

Demonstr8
Butik
High5
Wasserman
And many more.

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Project/Events Formats

Festivals, nightlife, events, B2B/B2C,
press conferences, product launches,
sampling, data collection, animations,
Horeca services, football, concerts,
And many more.

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Clients/Groups Satisfîed

AB InBev, Alken Maes
Bacardi, Diageo, The Campari Group
Coca-Cola, Schweppes
Unilever, Mondelez ING
Stellantis
Telenet
JBL
Kellogg's
And many more.

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Brands Activated

Jupiler, Cubanisto, Leffe, Stella Artois, Hoegaarden, Maes, Desperados
Bacardi, Grey Goose, Aperol, Crodino, Smirnoff
Coca-Cola, Sprite, Fanta, Aquarius, Spa, Lipton
Ben & Jerry's, Gold Coast
Peugeot, Citroën, DS
Telenet, Base
Coco Pops
Nicolas Feuillatte
Nespresso, Nescafé
And many more.

FAQ

READY TO ELEVATE YOUR PROJECTS?

Let's discuss your goals in a complimentary 30-minute discovery call.
I will propose concrete, high-impact solutions tailored to your strategic vision.

CONTACT ME

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CONTACT INFORMATION

For tailored inquiries, you may reach me directly via email or consult my LinkedIn profile.
You will find a full overview of my professional background and client recommendations.

Email
LinkedIn

Phone number available upon request

Phone number available upon request

CONTACT ME

Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.

CONTACT INFORMATION

For tailored inquiries, you may reach me directly via email or consult my LinkedIn profile.
You will find a full overview of my professional background and client recommendations.

Email
LinkedIn

Phone number available upon request

Phone number available upon request
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